Spidey D takes over Salem Dunkin!

It's fair to say Salem is like a circus in October. 

The downtown Dunkin took that to heart this year!

  

This same store got taken over by Spidey D (Dunkin's Spider Donut mascot) last year but it was nowhere near this level! The line last year was just as long so I didn't go in but this time we stuck it out because I really wanted to see the inside.

 

Below where it says Step Rite Up is one of those big spinning wheels where someone gets strapped in and spun around while a performer throws sharp objects at them. This one doesn't move but it does have handholds to pose for a photo op.

 

 Here's the other side of the building. To the right is normally a chain link fence where the dumpsters are hidden away.

 

 But even that area got a make over with a faux fence and midway style posters.

The line actually moved fairly quick but I wouldn't recommend going inside if you're any kind of claustrophobic!

 

 The Salem Dunkin mugs are always super popular and this year there's even more Salem Dunkin merch on sale: baseball caps, t-shirts, assorted beverage vessels (including a tiny cauldron!), tote bags, and...

 

 Even a Dunkin Salem Ouija board! It may seem odd but it's kind of fitting. Ouija was mass marketed by Parker Brothers which was founded in Salem! 

 

 I'm not such a big fan of Dunkin that I'd wear merch but I do like that hat on the left with the witches over a giant Dunkin cup. 2026 is also the 400th anniversary of Salem so you probably won't see this exact one for sale again.

  

 There's even a working Zoltar in the store! Although they say he's possessed. 

It works, is free, and has custom Spidey D fortunes.

  

 Spidey's fortunes are a little sassier than your standard Zoltar fortune.

 

Maybe my favorite part of the whole thing is that they renamed all the pastries to Halloween-y names. It's just a name change but it adds so much to the whole experience.  

 

As you might imagine, this transformation is blowing up on social media and even got some local news coverage. I was Googling "Salem Dunkin Spidey D" and found it funny that a lot of posts are using photos from Dunkin's blog post about the store and passing them off as their own. 

 

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