Jan 12, 2015

Kodak Instmatic 44 Ad (1972)

Found this in my digital stash of ads taken from comic books. I wanted to bring back Mail Order Monday today but I didn't find anything in the there that caught my eye.

Kodak Instamatic (1972)

The Instamatic 44 was sold between 1969 and 1973 (the ad is from 1972). It retailed for $9.95 which is around $55 today! There's a few retro features this model has that I really dig.

Most obvious is that it uses a flash cube.


For you really young readers, that means you could take four pictures with flash for every cube you had with you. Back in the day, flash cubes were just as essential as film.

Next is the manual knob to advance the film, not one of those fancy levers that you could easily operate with your thumb. Forget quick snapshots! It might have been easy to move with just the thumb but nowhere near as easy as a lever. Hopefully it could tell when to stop. I remember one of the cameras I had as a kid where I had to manually advance the film and stop it so the picture number lined up just right in the indicator window.

And of course, the viewfinder. I find it a little ironic that nowadays, only the more expensive/professional type cameras even have a traditional viewfinder anymore.


Older cameras also looked a lot more rugged despite the internals not being as sensitive as modern models. Just look at that textured, thick black plastic casing. I'd bet it would more likely survive an accidental drop than your phone.

The gentleman that took this image of the Instamatic 44 has a bunch of albums on Flickr showcasing various relics of photography that are very cool.

7 comments:

  1. We had one of these around the house am pretty sure as a kid.

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    1. I don't think we ever had one of these but I do remember using my mom's Kodak 110 a lot as a kid.

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  2. My Uncle Allen had one of these when I was a kid... That is when we found out that the discarded Flash Bulb will Burn you... we remember him taking our picture with it when we were age 7

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    1. Owie! I"m sure I must have handled a hot flash cube at some point.

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  3. I always had one of these and often got one as a gift for birthdays or Christmas. I so remember the smell of the flashbulbs. Remember you had to send your film away to get processed to see if any of your pictures were any good.

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    1. My favorite thing was the drive up booths where you could drop your film off to get developed. I always imagined there was a whole lab underneath those little booths.

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  4. My Aunt had a TON of flash cubes/bulbs/whatever and I would always get in trouble for playing with them. I thought they were straight out of Doctor Who.

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